Purchase or Rent Movies and TV Shows from Anywhere on Any Device
User experience design for TiVo white-label streaming movie / TV platform (12 person development team).
Principal UX designer responsible for information architecture, wireframing and creation of user-journeys for all functionality.
Managed integration and custom UX modifications for white label customers such as Target, Best Buy and Toy-R-Us.
Worked with team of twelve designers, engineers and QA using agile methodologies with ticket and bug tracking in Jira.
I was tasked with customer research and information architecture including site maps, wireframes, user-journeys and customer support documentation.
I solved major project blocker by creating dozens of user-journey storyboards to show edge-case requirements to engineering — reduced errors and QA bugs by 25%.
Example customer purchase user journey shows all six purchase flow variations with the exact information engineering needed to meet aggressive timelines.
Working from specifications document, I created hundreds of high-fidelity wireframes for handoff to UI designer.
I designed robust "My Account" functionality with PIN entry for parental controls, credit card information, and code redemption.
Result: MovieStore platform adopted by major retailers (BestBuy, Target, ToysRus) with high customer satisfaction ratings.
Ownership: I authored 90+ page user manual specifying all white label platform features and components after discussing with TiVo that they did not have internal resources to write the copy.
I worked with interface designer to incorporate styling and branding from multiple design systems for Target, BestBuy, ToysRus and Dixons (UK).
