Giving Pregnant Moms Peace of Mind
Product Design for Medical Device and App to Improve Sleep Quality and Fetal Health.
Principal UX designer for complete end-to-end product experience including app setup, feedback scoring, alerts and analytics.
Incorporated customer feedback to improve health score display and trends view based on previous night sleep position score.
UX for onboarding, device preferences and configuration to ensure connectivity between ap and device.
Task: Create an app interface and product experience that helps mothers keep their baby safe by reducing harmful supine sleep.
I started the project by reviewing rough wireframes and documentation from the founder and reviewing related health apps associated with a device.
I re-envisioned and simplified the entire product archirtecture and used Google Material Design guidelines for a clean and elegant interface look and feel.
I delivered pixel-perfect interface components for iOS and Android to engineering (React Native framework).
Mobile first UI design optimized for desktop: Example shows Live data mode for real time feedback.
I designed sleep health trends/analytics view by day, week, and month.
Based on customer feedback, I advocated for improved functionality for comapring sleep trends by day, week or month.
Result: Pregnancy Coach® is the only solution clinically-proven to reduce back sleep by up to 5 times without disrupting sleep.
Ownership: Extended app design into elegant product packaging design.
Developed company logo and branding.
Designed product marketing/ecommerce site.
