Healthy Eating Habits Made Simple
UX design for personalized meal recommendations, planning and nutrition tracking.
Designed multiple iterations of product (Beta, 1.0, 2.0) — improving UX based on customer feedback.
Designed user-friendly "white label" B2B doctor / nutritionist interface and dashboard.
Extended and evolved consistent brand look and feel from pre-existing design system.
Task: Redesign UX to take the complexity out of meal scheduling and nutrition tracking. Design process started from rough “wireframes” with notes from Product Manager.
I produced high fidelity wireframes and prototypes for team review.
I incorporated stakeholder feedback from wireframe review to produce final UI for hand-off to engineering.
I designed content for Mobile first then optimized for desktop layout.
I advocated for grid view format for easier scrolling through multiple meals.
UX had to accomodate display of nutrition information, recipes, and ingredients for multiple items per meal.
I researched B2B customer needs and designed EatLove Pro for doctors and dietitions.
Patients are sent customized meal plans tailored to improve their specific health condition.
Result: App store five star customer ratings. Customer satisfaction up 50%. Greater adoption of the platform by health professionals.
