Head of UX / Product Design, 1stWave Interactive

UX consultancy founder working with company stakeholders, UX researchers and engineers to design seamless end-to-end customer experiences from concept to pixel perfect hand-off. Expert in creating user journeys, simplifying complex information architecture, distilling business strategies into wireframes and creating prototypes for stakeholder buy-in. Extensive experience with enterprise SaaS solutions including data analytics. Expertise in user-friendly consumer services, onboarding and ecommerce.

Business Acumen:

• Founded Digital agency and managed eight designers and developers with $1.8M in annual revenue.
• Managed project budgets and timelines for over 100 client engagements.
• Worked with dozens of Silicon Valley VC firms / startup Founders/CEO’s.
• Work cross-functionally with other groups to solve strategic initiatives quickly and creatively.
• Helped raise over $100,000,000 in Series A and B funding via effective investor presentation design.

Technical Expertise:

• Excel at communicating UX goals and requirements to engineers.
• Experienced at managing front-end developers, back-end engineers and QA engineers.
• Understand and appreciate database architecture constraints and limitations.
• Experienced with responsive platforms such as Bootstrap.

UX / Product Design:

• Designed end-to-end customer experience for over 50 startup product initiatives.
• Skilled at presenting new application features and the rationale for the proposed solutions.
• Excel at inventing UX/UI solutions that to drive product adoption and engagement.

Leadership:

• 12+ years managing designers, front-end developers and engineers.
• Public speaking experience. Published O’Reilly author.
• Excellent at knowing when to listen and when to offer opinions / solutions.
• Excel at providing feedback, direction and mentoring to other designers.

Principal UX Designer, Amazon Robotics / Canvas Technology

Principal UX designer for Amazon Robotics autonomous vehicle fleet management interface. Invented new methods to visualize, create and control autonomous vehicle operation including mapping, route management, waypoint creation and assignment, and task preferences. Produced workflows and user journeys for factory / warehouse operations managers including fleet efficiency analytics. Designed UX for factory / warehouse floor employees including mobile iOS/Anroid controls. Extensive UX/UI work for data analytics dashboard to monitor down time, alerts and route efficiency. Served as full-stack UX designer extending core interface look and feel into public facing marketing website, presentations and trade show booth design.

Business Acumen: Part of founding team working with CEO, CTO and VP of Marketing. Prepared and designed investor presentation to secure $18m in Series B funding. Participated in regular team meetings to discuss customer feedback from Wallmart, GE Appliances and Seimens.

Technical Expertise: Worked with front-end development team on several JavaScript interface components. Participated in regular team meetings discussing vehicle operations software and 3D vision / sensors.

UX/Product Design: Designed groundbreaking interface for autonomous vehicle fleet management. Designed data analytics interface to track autonomous vehicle performance, bottlenecks, and system alerts. Worked with VP of Marketing to design public facing product website and all marketing collateral including logo, brochures and trade show graphics. Designed interface for mapping warehouse and factory zones, waypoints and routes.

Leadership: Managed team of designers to translate UX wireframes into production ready graphics. Presented rationale for new product features that were successfully deployed and used by customers.

Principal UX Designer / Product Designer, Smart Human Dynamics

Worked with company founder and CTO to design end-to-end customer experience for first FDA approved device to reduce harmful supine sleep in pregnant women. Performed all UX design for The Pregnancy Coach wearable device and app. Mobile app shows results and stats about users health based on data from wearable device.

Business Acumen: Worked closely with company founder and CTO to discuss product adoption, marketing strategy, and regulatory approval.

Technical Expertise: Worked closely with engineering and front-end developers to ensure consistent implementation of design.

UX/Product Design: Designed user-friendly display for sleep / health metrics and data analytics. Created user flows for on boarding. Interface design for live customer testing of device. Designed product logo and product marketing website and packaging design. Incorporated user feedback into multiple design iterations to improve customer experience.

Leadership: Worked seamlessly to mediate practical solutions to feature requests from company founder with technical concerns from CTO. Proposed product features that were adopted and well received.

User Experience Designer, EatLove / EatLove Pro

Multi-year engagement performing UX Design for EatLove app. EatLove provides personalized meal recommendations, customized recipes, smart restaurant choices, grocery lists and optional delivery. I designed both consumer facing interface and B2B interface for health professionals.

• Designed on boarding screens for consumers and professional members.
• Designed mobile interface for healthy meal planning.
• Particpated in regular meetings with CEO to discuss business goals and revenue models.
• Worked with Product Manager to iterate various navigation schemes incorporating user feedback.
• Seamlessly extended brand look and feel working from existing syle guide and grid system.
• UX design for unique navigation and content display for desktop, phone and tablet displays.
• Worked on several versions of the interface over multi-year engagement.

User Interface Designer, Nokia / SpaceTime Insight

Performed brand redesign for Nokia IoT and Data Analytics services. Prior to Nokia acquisition, engaged in complete strategic brand overhaul of all software interface and public website and marketing collateral for SpaceTime Insights. Engagement included logo redesign, extensive illustration design to showcase the sophistication of their analytics software and IoT solutions as well as the design of company pitch decks. After successful acquisition by Nokia, performed website rebranding using Nokia brand style guides.

• Worked with Spacetime Insights marketing team to revamp their communication platform and design system to better communicate their Warp 6 platform for IoT and Data Analytics.
• Designed new logo and design system for brand.
• Illustrated series of technical diagrams.
• Designed 50+ screen slide deck for investors and acquisition prospects.
• Successfully positioned SpaceTime Insight for Nokia acquisition.

Principal Product Designer, Center For Food Safety

Lead Product/UX Designer for the GlobalSeedNetwork.org — the world's first global seed exchange to promote biodiversity. Lead project from conception to implementation and testing. Managed all technical specifications and engineering for back-end database development. Conceptualized and designed every aspect of the application functionality from strategic analysis, to wireframing, to all branding and look and feel. Designed UI for powerful search filtering for plant characteristics, climate, weather, soil type and growing season.

• Worked with West Coast Director of Center for Food Safety to conceptualize world's first social sharing marketplace to promote seed biodiversity.
• Developed strategy report identifying multiple user groups and personas.
• Owned and designed every facet of end-to-end user experience including on boarding, search filtering, and product category browsing, social sharing.
• Developed low-fi and hi-fi prototypes incorporating feedback from selected test audience.
• Designed interface for complex and comprehensive search criteria.
• Created all product copy including How It Works pages.
• Performed all branding and color style guides for development team.
• Worked with engineer on search database logic to overcome challenge of overlapping plant categories across global regions.
• Managed project from start to finish directing front-end developers and engineering team.
• Managed QA process and product launch.

Senior User Interface Designer, energyOrbit

Enterprise Software UX design and branding for Demand Side Management (DSM) application for utilties and energy companies. energyOrbit runs on Salesforce platform and includes analytics dashboard for easy-to-use solution for energy conservation management, tracking, reporting, and participant engagement.

• UX design for energyOrbit partner portal sites for utility customers.
• Interface design for mobile app
• Ownership of all company marketing and branding collateral including website, brochures, trade show.
• Report directly to CEO for multi-year engagement as lead interface designer.
• Manage front-end developers working on energyOrbit apps and website.
• Ensure consistent look and feel and user experience across all digital properties.

Senior User Experience Designer, SunEdison

Worked with SunEdision operations management team to redesign the analytics and diagnostics dashboard for their flagship software used to manage the operation of over 900 solar power plants across the US.

• Consumer-grade enterprise interface design — all core commonly repeated actions easy to find.
• Researched operations manager and partner pain-points to enhance the UX.
• Coordinated multiple apps into one seamless navigation system.

Senior User Experience Designer, TiVo / Rovi Corp

As Senior UX Designer, working with a team of UI designers, programmers and QA engineers, I owned the user experience for a white label on-demand movie and TV service. I performed user workflows and low-fi and hi-fi interactive prototypes for review by Product Management team. I performed custom UX design solutions for several white label customers including BestBuy, Sony and ToysRus movie store implementations.

• Competitor review and analysis of Netflix, Hulu and iTunes.
• Developed low-fi wireframes for review by executive management team.
• Performed user testing and analysis.
• Created high fidelity interactive prototypes for multiple user flows.
• Authored and illustrated 100+ page, white label product manual for white label platform.
• I was named a Patent contributor by Rovi, along with three others on the team, for a novel form of user interaction for streaming playback.

Lead Product Designer, Lumity

Founding Product Designer for Lumity — a health plan comparison tool that enables employers to select the best healthcare coverage for their employees. Lumity leverages data to ensure employers get a fair group health plan rate. Worked with company founders to develop user interface / workflow for complex data comparison and filtering.

User Experience Designer, Lionsgate

Performed UX and UI design for pre-release movie promotion sites with purpose to promote social sharing and advanced interest prior to release in theaters and other digital distribution formats. Worked closely with Lionsgate internal marketing team. Managed designers and front-end developers.

User Interface Designer / Branding, KKR Financial

Worked with KKR Financial services marketing director to create an launch website and brand for initial public offering (NYSE). Performed branding and logo design for KKR Financial. Designed Intranet / Extranet. Managed and directed team of designers and front-end developers.

User Interface Designer / Branding, Nielsen

Performed UX/UI for internet audience measurement and analytics dashboard. Reporting system provided pinpointed information needed by content providers to make better advertising decisions. Worked with Nielsen Product Manager on UX wireframes and managed design team.

Author, O’Reilly Media

Co-Author, "Designing Web Audio", a 390+ page technical manual covering digital audio recording techniques and various web platforms for interactive sound and streaming. Worked closely with O’Reilly editor to ensure high standards for clarity and concise writing.

User Experience Designer, Snapfish

Lead UX Designer and Product Designer for photo printing and sharing site Snapfish. Performed user testing, created wireframes, interactive prototypes, and user workflows. Worked with founding team to launch the service. Snapfish.com was Ranked Number #1 in Usability in its class by PC Magazine, Awarded a Webby for fastest growing site, and currently has over 85 million users.

User Experience Designer, Match.Com

Created first (post Beta) user interface for Match.Com — helped increase membership from 350,000 to 1,200,000 users. Was responsible for user interface design and landing page conversions. Made history by being a part of the team that developed and invented first Internet dating app. Worked with Product Manager at Electronic Classifieds in San Francisco to develop a promising and quickly growing part of their online classifieds service. They noticed that users showed great interest and enthusiasm for online personals. I was brought on board to provide the first skin / user interface for the bare bones classifieds interface.

• Lead selection of new branding look and feel.
• Developed and tested various on boarding approaches to attract more women to the service.
• Managed design team to implement UX recommendations and wireframes.

Sound Design - Product Design, Warner Music Group

Created interactive sound track for the 1st ever full-length Rock & Roll CD-ROM adventure game, created by multi-platinum recording group Queensryche for EMI Records (Acquired by Warner Music Group). Game soundtrack won critical acclaim in Billboard Magazine.

The 2-disc CD-ROM includes not only the Promised Land game disc but a second disc, Big Log, which explores the log cabin studio where Queensryche lived and worked during the 8-month recording session for the Promised Land album. It was conceived by the band and designed in conjunection with Media X. Flying over a small island in the Pacific Northwest, the Queensryche Totem separates and scatters in 5 pieces. Players must explore the 5 bandmembers' worlds within the beautiful digital forest, solving 3-dimensional puzzles and thought-provoking ecological challenges, as they attempt to find the pieces necessary to recreate the Totem, avert ecological disaster and win the game. Those who triumph over the game are rewarded by a previously unreleased bonus audio track, "Two Miles High," written specifically for Queensryche's Promised Land.