Promoting Global Seed Biodiversity for a More Secure Food Future.
UX and product design for world’s first global seed sharing platform.
Complete ownership of all product features, technical components, UX/UI design, branding and content.
Performed UX research, user type definitions, qualitative testing, and conceptualized all functionality.
Managed entire build process working with front-end developer and database architect engineer.
Why is this non-profit project so important? Original infographic shows loss of seed biodiversity in the US since 1903.
Performed UX research, authored target audience report, defined primary use cases, presented strategy to stakeholders.
Defined all platform requirements and user journeys.
Advanced seed search and seed posting with dozens of plant attributes, climate characteristics, and growing regions.
Designed UX for robust member attributes, social sharing, favorites and member ratings.
Content rich detail page with multiple seed attributes.
Dynamic content across multiple pages with beautiful design aesthetic.
UX design for responsive mobile friendly display.
